Traditional forms of advertising just aren’t cutting it anymore. Commercials and online advertisements are easily overlooked, skipped, and muted, leaving budgets with little to show in regards to customer acquisition and brand awareness.

This is 2018 and people are searching for information from those they trust or see as experts. That’s what makes influencer marketing so valuable. It opens the door for authentic stories and experiences to formulate around brands in a way that can’t be accomplished through other types of advertising.

If you’ve been hesitant to take the plunge into influencer marketing, then hopefully these five strategies that big brands implement will change your mind.

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