Instagram can be highly effective, but you have to be smart about how you use it. That’s where Instagram hashtags work so well.
Hashtags help you manage and look for appropriate content on Instagram. They make it simple for your target audience to find you and add interest to your shares. One Instagram study showed that adding at least one hashtag to all of your Instagram posts will, on average, generate over 12% more engagement.
Expand Your Reach
The great things about hashtags is their capability to get to a wide range of people that may have absolutely nothing to do with your account and don’t specifically follow you on Instagram.
How Do Instagram Hashtags Work?
Let’s say a user searches for the term ‘gardening’. Instagram will show all the latest posts that contain the ‘gardening’ keyword. By using #gardening as a hashtag on your posts, you are telling Instagram to put forward your post each time someone lookups that term.
Hashtag all of your posts with related keywords. Use words and terms you think Instagram users will be searching for. Always use the # symbol before the word, use no punctuation, keep it as short as possible and use letters and numbers.
The Best Hashtags For Instagram
Throwing up haphazard hashtags all over Instagram won’t work the magic for you. You’ll have to carefully pick out the best and most popular hashtags to reach to the right audience for your business. They should be appropriate to the keywords searched by your target market, and you’ll need to keep an eye on which ones perform best for you.
It will take time to find the best hashtags to use. Some strategies include:
- Check out the hashtags your competitors use on a regular basis to market their business.
- Test various hashtags and evaluate your results.
- Use an app for hashtag ideas (like TagOMatic).
Making The Most Of Trending Hashtags
When an event occurs, a hashtag is often created. If you can associate your post to the hashtag, you’re more likely to get seen by those who are following that specific news item.
The key is to watch for when a certain hashtag appears to be popular, and post content using that hashtag to take advantage of the large number of viewers the hashtag is receiving.
In the Instagram search engine, look for other hashtags that are comparable to your page. Use these hashtags when you post new content. This is another way of reaching out to Instagram users that are still on the site, but don’t follow you so would not have seen your posts otherwise.